Disney: Chief executive Bob Iger bets on Fortnite and Taylor Swift


A game controller and Fortnite logo.
Image caption,Fortnite is one of the world’s most popular video games

By Mariko Oi

Business reporter

Disney’s chief executive, Bob Iger, has announced a series of moves which he hopes will bring “significant growth” to the entertainment giant.

The plans include streaming an exclusive cut of Taylor Swift’s Eras Tour concert movie on Disney+.

The firm will also invest $1.5bn (£1.2bn) in Epic Games, the maker of the hugely popular video game Fortnite.

The deal means gamers will be able to interact with Disney, Pixar, Marvel, Star Wars and Avatar characters.

“This marks Disney’s biggest entry ever into the world of games and offers significant opportunities for growth and expansion,” Mr Iger said in a statement as the company reported its financial results.

The announcements come a day after the company unveiled a joint venture with rivals Fox and Warner Bros. Discovery to launch a new sports streaming platform.

Together, the three US media giants own a wide range of sports rights including the FIFA World Cup, Formula 1, National Football League, National Basketball Association and Major League Baseball.

In its earnings report, the firm said its Disney+ streaming service shed 1.3 million subscribers following a price increase last October.

Disney also said it still expects the streaming business to reach profitability by September this year.

For the three months between October and December, the Disney reported $23.5bn in revenue, which was little changed from the same period a year ago.

Mr Iger also announced plans to buy back $3bn worth of shares from investors.

The company has been under pressure from activist investor Nelson Peltz.

The US billionaire has called for a shakeup of Disney to boost profits from its streaming business and improve the box office performance of its films.

Disney shares rose by more than 6% higher in extended trading in New York after the announcements.

Separately, Disney is facing a lawsuit from actress Gina Carano who was sacked in 2021 over a social media post in which she compared being a Republican to being a Jew during the Holocaust.

The lawsuit is being funded by Elon Musk, who made an open call on his platform X, formerly known as Twitter, for others https://mendapatkankol.com/ to join the suit.

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